![]() Posting at the right time on Instagram can make all the difference in terms of engagement and growth. Why isn't this 100% accurate? Because everyone has different followers, in different times zones, with different jobs, etc. Taking a break after the weekend and scrolling through Instagram is happening at this time. This might because lazy Sunday is finally settling in, you're no longer day drinking, but thinking about tomorrow's activities and checking your feed. It seems late, but you'll also have less competition of others posting photos. This is when people are out and about and might check their phone. Monday has the highest average engagement occurring for posts published.īut personally, Tuesday and Wednesday typically are higher days for me. This is a day that has the best instagram engagement- meaning more likes and comments all around. ![]() ![]() The best day to post to Instagram is Monday according to Huffington post. People take a break to eat, and check social media.Īgain, they are home from work, able to scroll through their phones. I know this is a wide range but think of this around lunch time. They aren't commuting to work or answering their first emails of the day. People are awake, maybe drinking their morning coffee. Now the day you post might affect this, so let's take a closer look. Make sure you're scheduling your posts in advance so that you can capitalize on peak levels of engagement! Across the world, these are generally the optimal times when your audience is scrolling through their feed and most likely to engage with your post. Right now, (and this post was updated March 2023) the best time to post to Instagram is Saturdays at 11am EST and Fridays at 10–11am EST. If you need some ideas for captions check out this post.įirst, these times are central time zone. You probably already know this, but the MOST important aspect is having a great photo or video along with an intriguing caption. My followers are probably asleep or out having fun and not looking at Instagram. on a Friday night, there's a good chance it's not going to be seen as much as a post at 6 P.M. Meaning, post at the right time and gain more likes and interaction. When you do this, they will actually see your posts, interact with them, and then Instagram will continue sharing your posts to a wider audience. Basically, one of the ways to master the Instagram Algorithm is to post when more of your followers are actually online. When we post at the right time, more people will see your post. Why should we post to Instagram at the optimal time? By understanding the algorithm and doing research on your target audience, you can select a time of day that will optimize your post's reach and engagement. If you want to make sure your Instagram posts get seen, it's important to know when is the best time of day to post. In doing, you'll gain more engagement and it will help eliminate some of the stress that comes with Instagram. And this post is going to break it down and share how you can find out when your best time to post on Instagram. But there is a best time to post to Instagram and it usually has to do with where you live and WHO your followers are.īut there's more to it than that. Research used to show that you could post virtually anytime to get a higher amount of likes and interaction. rather than right in the middle (6:00 p.m.) when a lot of people are commuting home from work or eating dinner.Do a quick Google search of the “Best Time to Post on Instagram.” You'll get 1,000s of results and not many answers. Just be aware that you may be better off posting earlier around 5:00 p.m. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. 7:00 p.m. After school and work, people get the chance to relax. They're probably checking their phones to help pass the time. Everyone just wants to go home from work or school already. 2:00 p.m. Around the lunch hour is when people get a break to do what they want that often includes checking social media. After 9:00 a.m., however, you may see a bit of a drop in engagement due to regular work and school hours. Most people can't resist checking their phones to see what they missed while they were asleep. 9:00 a.m. Morning hours are a good time to post because everyone is just waking up. This time showed surprisingly good results in SproutSocial's report, likely because posts this early catch that early morning crowd who check their phone right when they get up.
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